Hoshino Resorts
Hoshino Resorts

Corporate Information

History

In 1904 (37th year of the Meiji Period), Hoshino Resort founder Kuniji Hoshino began a forestry business in Karuizawa, an area that was just beginning to develop as a location for holiday villas. In 1914 (3rd year of the Taisho Period), he established the Hoshino Onsen Ryokan ("Hoshino Hot Spring Inn"). This was the beginning of Hoshino Resort. After further excavation of hot springs in the vicinity, and the establishment of a hydroelzectric power plant, he was able to offer more sophisticated services at the ryokan, subsequently attracting many intellectuals. The "Liberal Education of Art Workshop" which began in 1921 (10th year of the Taisho period) assembled the likes of Kanzo Uchimura, Akiko Yosano, Toson Shimazaki, and Hakushu Kitahara. Eventually, Karuizawa became situated at the forefront of the cultural world.

In the mid-Showa Period, the poet and wild bird researcher Godo Nakanishi stayed at the Hoshino Onsen Ryokan. He is said to have startled Hoshino Resort's second-generation heir Yoshimasa Hoshino with this remark: "Until now it has been customary to eat wild birds, but from hereon, we will enter a phase in which people will find enjoyment in watching them". This was a shocking concept at that time. Nakanishi also noted that the national forest located next to Hoshino Resort's land was a treasure trove of wild birds, serving as a habitat to some of the most varied species of wild birds in the world. As a result of Nakanishi and Hoshino combining efforts to preserve this ecosystem, the forest was assigned as the "National Wild Bird Forest in Karuizawa". Around this time, a guided tour called the "Tancho-kai" ("bird watching expedition") began. This eventually evolved into the eco-tourism efforts of Picchio.

Since the decline in the demand for travel during the war and postwar years, the glory days of domestic travel during the high-speed economic growth era, and the boom in overseas travel, Karuizawa has become a popular travel destination for tourists. With the implementation of the Law for the Development of Comprehensive Resort Areas in 1987 came the increase in new resort and ryokan facilities entering the market. Hoshino Resort took this opportunity to shift to its current management structure and specialize its business in the area of operation. Upholding the corporate vision of "Become an expert in resort management", Hoshino Resort places utmost importance on the satisfaction of its customers, while maintaining an operation system that enables abundant profit.

In terms of our resort operation business, we seek opportunities to revitalize resorts that are struggling after the collapse of the economic bubble. Since 2001, we have been involved in the redevelopment of resorts and ryokan using the unique methods cultivated during our time in Karuizawa. Meanwhile, we have implemented plans to renovate Hoshino Onsen Ryokan, and in July 2005 the "Valley Settlement, Hoshinoya Karuizawa" opened. Hoshino Resort continually strives to establish our Japanese-style hospitality on a world-class level.

Far left: Kuniji Hoshino Third from left: Yoshimasa Hoshino

Far left: Kuniji Hoshino
Third from left: Yoshimasa Hoshino

Complementary shuttle service with a T-model Ford? a rarity in the Taisho period.

Complementary shuttle service with a T-model Ford? a rarity in the Taisho period.

A domestic hydroelectric generator imported from Germany.

A domestic hydroelectric generator imported from Germany.

Entrance of the Hoshino Onsen Hotel, which closed in 2003.

Entrance of the Hoshino Onsen Hotel, which closed in 2003.

With the use of geothermal energy, the resort's self-sufficiency rate is now at 75%.

With the use of geothermal energy, the resort's self-sufficiency rate is now at 75%.

1904 Begins development in Karuizawa
1914 Opens Hoshino Onsen Ryokan
1921 Hosts the Liberal Education of Art Workshops
1929 Opens hydroelectric power plant
1951 Reorganizes into Hoshino Onsen Co., Ltd.
1974 Assigned as the National Wild Bird Forest in Karuizawa (nation's first)
1992 Establishes the Wild Bird Laboratory (now Picchio)
1995 Changes name to Hoshino Resort Co., Ltd. Opens Hotel Bleston Court
1999 Announces plans to redevelop itself as an eco-friendly resort (zero emissions etc.)
2001 Begins operation of Risonare Kobuchizawa
2003 Begins operation of Alts Bandai Resort
2004 Begins operation of Alpha Resort Tomamu
2005 Begins business to redevelop Japanese-style ryokan inns Opens Hoshinoya Karuizawa
HOSHINOYA Karuizawa opens
Picchio awarded the first "Eco-Tourism" award in Japan
Begin operation of Shiroganeya, Komaki Grand Hotel,Oirase-Keiryu Grand Hotel
2006 Begin operation of Kishoan, Shoen
2007 Begin operation of Yuraku
Begin operation of Utoco Deep Sea Therapy Center & Hotel
2008 Begin operation of Anjin, Horai, Vila Del Sol, Urabandai Nekoma Ski & Snowboard Resort
Harunire Terrace, in Karuizawa, Nagano, opens
2009 HOSHINOYA Kyoto opens
2010 Begins operation of Hananoi, Minami Tsugaru Kinsui
2011 KAI brand opens with 4 properties (Aso, Ito, Izumo,Tsugaru)
Begin operation of Kohamajima Resort & Spa
Begin operation of Sanctuary Resort Nirakanai Iriomotejima
RISONARE Atami opens
Accomplishment of Zero Emission Policy at Hoshino Resorts Karuizawa Area
2012 Kohamajima joins RISONARE brand
HOSHINOYA Okinawa opens
2015 HOSHINOYA Fuji to open